Bumble
A Decade of Dating, But How Do You Celebrate It?
Bumble reached a major milestone, 10 years of empowering connections. The challenge was to create a campaign that honored this achievement while staying true to Bumble’s witty, bold, and modern brand voice. The goal was to engage both longtime users and new audiences by celebrating how Bumble has reshaped dating culture over the past decade.
10 Years of Bold Moves
The campaign used humor, nostalgia, and interactive elements to highlight Bumble’s impact on dating. Eye-catching billboards with cheeky headlines like “10 years. That’s longer than your situationship lasted.” sparked social conversation. Digital activations, including the #10YearsOfBold social campaign, encouraged users to share Bumble success stories and their most memorable opening lines. Experiential events, such as Bumble Wedding Celebrations and IRL Swipe Nights, brought real-life connections to the forefront. Special in-app features, like 10-Minute Matches and Throwback Matches, engaged users in new ways, reinforcing Bumble’s innovative approach to online dating.
More Matches, More Engagement, More Buzz
The campaign strengthened Bumble’s brand loyalty by celebrating a decade of connections while engaging users in fresh and playful ways. Social engagement surged as users shared personal experiences, increasing brand visibility. Billboards and OOH placements generated organic buzz, leading to higher app downloads and user re-engagement. By blending humor, nostalgia, and interactivity, the campaign not only honored Bumble’s history but also set the stage for its next decade of success.