Resume
EDUCATION
The University of Tennessee, Knoxville, Tombras School of Advertising & PR Knoxville, TN
Bachelor of Science in Communication and Information Graduation: May 2025
Major: Advertising Minor: Business Administration
EXPERIENCE
National Student Advertising Competition Team University of Tennessee, Knoxville
Member January 2024 – Present
· Collaborate with a select team of students to develop a data-driven advertising campaign for a national fortune 500 client including:
· Conduct primary and secondary research to uncover insights and guide strategy; and
· Develop cohesive campaign strategies with a Big Idea, creative concepts, and tactics; and
· Design a media buying plan to optimize reach and engagement across target audiences.
Ad Club University of Tennessee, Knoxville
Director of Media August 2024 – Present
· Manage social media content and strategy, boosting followers by 8.9% since June and driving engagement with upcoming events
· Design and share meeting announcments via the organization’s Instagram and GroupMe
· Established event sponsorships with brands such as Poppi and La Croix, enhancing event experiences and increasing club visibility
Regal Knoxville, TN
Digital Advertising Intern June 2024 – August 2024
· Developed and managed 36 Google Demand Gen campaigns for film studios and Regal branded content, achieving 108M+ impressions, 3M+ clicks, and $318K+ in ad spend
· Optimized targeting, refined strategies, and analyzed performance for future campaigns
· Shared behind-the-scenes insights of my internship through an Instagram takeover on the Tombras School of Advertising & PR’s account and was featured in a university article highlighting my contributions and acheivements
OTHER WORK EXPERIENCE
Top Golf Knoxville, TN
Bayhost July 2023 – Present
· Provide exceptional guest service while promoting branded products
· Balance work with full-time studies, demonstrating strong time management
CERTIFICATIONS
Social and Behavioral Research Issued October 2024
CITI Program
Google Ads Display Issued June 2024