Regal

Digital Advertising Intern

The Script

Regal needed to maximize the impact of its digital advertising efforts, ensuring ad campaigns effectively reached and engaged the right audience while optimizing performance metrics such as impressions and clicks.

Behind the Scences

I managed a $318K budget to build and optimize Google Demand Gen ad campaigns. By leveraging audience segmentation, strategic creative refreshes, and performance tracking, I tailored campaigns to drive engagement. I worked on advertising for upcoming films from major studios like Sony, A24, Universal, CJ Plex, and Lionsgate. Additionally, I identified key insights, such as the effectiveness of video assets (15-30 seconds) and optimal ad placements on YouTube.

Roll the Credits

Over the course of 36 campaigns, the ads collectively generated more than 108.6 million impressions and 3 million clicks, driving significant engagement and visibility for upcoming films. Ads performed best during peak traffic hours on Fridays (5-8 PM) and Saturdays (1-6 PM), allowing for strategic budget allocation to maximize impact. By optimizing placements and creative strategies, I helped ensure cost-effective ad performance while enhancing audience engagement across digital platforms.