Sherwin-Williams

Spray and Play Digital Campaign

Blank Walls, Uncapped Creativity

Sherwin-Williams was launching its first-ever spray paint line and needed an engaging way to introduce it to consumers. The challenge was to create a campaign that not only showcased the product but also encouraged hands-on interaction and community involvement.

Spray and Play

To build excitement, Sherwin-Williams partnered with local businesses, transforming their exterior walls into interactive art spaces where people could test the new spray paint. The campaign was brought to life through vibrant digital ads across Instagram, Facebook, TikTok, and Twitter, featuring dynamic visuals of the spray cans, painted murals, and participating businesses. The messaging encouraged users to join the event, express their creativity, and experience the product firsthand.

Coloring the Community, Amplifying Engagement

The campaign successfully increased product awareness and hands-on engagement with Sherwin-Williams' new spray paint, allowing people to experience its quality firsthand. Social media ads generated high interaction rates, with Instagram Collection Ads and TikTok Image Ads leading in engagement. By positioning Sherwin-Williams as a champion of creativity and community involvement, the campaign strengthened the brand’s association with artistic expression. Additionally, the event drove foot traffic to participating businesses, fostering valuable local partnerships and reinforcing the brand’s presence in the community.

Disclaimer: This is a mock campaign